Mint.com

Save Smarter, Not Harder

(Student Work)
Art Direction: Albania Perez
THE CHALLENGE:
Get young professionals who have just started earning a steady income to reconsider the way they're spending money, showing them the most efficient way in managing their finances.
THE SOLUTION:
"Save smarter, not harder" serves as a premise to establish facts about how much money is saved when managing activities we typically do in a more cost-effective way.
THE STRATEGY:
-Print Ads "Save smarter, not harder."
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